HOMEROOM
A media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy.
HOMEROOM
A media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy.
Team
Kye Fitzpatrick
Amy Hoang
Emily Hoang
Jasmine Matchawate
Jaykub Rafael
Ian Teodoro
Helen Tran
Felicia Tzeng
Role
President (2023-24)
Director of Design (2022-23)
UI/UX
Visual Design
Timeline
Fall 2021 - Spring 2024
About
The organization sought to foster a space to learn and grow together as a community and to empower artists and advocates through intersectional representation and visibility. As the President and former Director of Design, I was able to spearhead the HOMEROOM rebrand and website revamp, as well as create social media posts, merchandise designs, magazine spreads, and creative direction.
About
The organization sought to foster a space to learn and grow together as a community and to empower artists and advocates through intersectional representation and visibility. As the President and former Director of Design, I was able to spearhead the HOMEROOM rebrand and website revamp, as well as create social media posts, merchandise designs, magazine spreads, and creative direction.
Brand Identity
After a year of inactivity, the HOMEROOM officers aimed to kick off the 2022–2023 year on a strong note. With this goal in mind, I revamped the brand logo and introduced new brand colors and typography to reflect the whimsical and playful essence of HOMEROOM. As a safe space for individuals of Asian descent to create, experiment, and learn, HOMEROOM prioritized inclusivity and innovation. Accordingly, I ensured that the branding portrayed HOMEROOM as a space unafraid to take risks while maintaining a sense of self-awareness.
Brand Identity
After a year of inactivity, the HOMEROOM officers aimed to kick off the 2022–2023 year on a strong note. With this goal in mind, I revamped the brand logo and introduced new brand colors and typography to reflect the whimsical and playful essence of HOMEROOM. As a safe space for individuals of Asian descent to create, experiment, and learn, HOMEROOM prioritized inclusivity and innovation. Accordingly, I ensured that the branding portrayed HOMEROOM as a space unafraid to take risks while maintaining a sense of self-awareness.
Website Rebuild
One of the key projects I undertook was the overhaul and ongoing management of HOMEROOM’s website and blog. Initiated in Winter 2023, I spearheaded a complete redesign to align with HOMEROOM’s refreshed brand identity, a process I continued through regular updates and maintenance. The revamped website embodied the vibrant, playful, and experimental essence synonymous with HOMEROOM. My primary aim was to create a platform that not only showcased the outstanding contributions of our editorial team but also captured the joyful and lighthearted spirit inherent to the club.
Website Rebuild
One of the key projects I undertook was the overhaul and ongoing management of HOMEROOM’s website and blog. Initiated in Winter 2023, I spearheaded a complete redesign to align with HOMEROOM’s refreshed brand identity, a process I continued through regular updates and maintenance. The revamped website embodied the vibrant, playful, and experimental essence synonymous with HOMEROOM. My primary aim was to create a platform that not only showcased the outstanding contributions of our editorial team but also captured the joyful and lighthearted spirit inherent to the club.
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