Haven

Design a FemTech Solution that helps Mothers through Postpartum

Obtaining postpartum care can be a challenge for all mothers. Especially for immigrant mothers who may face various barriers, including insufficient support networks, restricted access to resources and education, as well as language and cultural barriers that hinder outreach efforts.

To get a sense of our design space, our team conducted preliminary research through interviews and secondary research. We looked through existing solutions, as well as resources and and scholarly articles related to postpartum depression.

Through our research, we aligned on three key insights.

• People hold different levels of comfortability in regards to sharing and receiving information on personal pregnancy and maternal concerns, especially PPD
• It is important to acknowledge the vast spectrum of socioeconomic, cultural and overall environmental aspects of PPD in order to facilitate connection, whatever that may look like for any mother
• PPD doesn't occur because of something a mother does or not do. The approach should not be preventative, but rather palliative

For people struggling with PPD, a common struggle was finding the right circle. With Haven, we wanted to create a space in which people can discover their ideal support network, ask questions and exchange experiences tailored to your preferences.

Through our research, we found that finding the appropriate resources and help was a pain point for those struggling with PPD. Through our lens that focused on immigrant mothers, we found that struggle was amplified for those in a new country. With Haven, the ability to post for help allows people to easily locate appropriate resources in order to meet unique postpartum needs in a new country.

The last pain point we wanted to focus on for those struggling with PPD was the inability to deal with isolation. A key insight in our research was that the effects of PPD can be amplified when mothers feel stuck or isolated. The ability reach out through Haven allows mothers to learn about exciting events and assists in motivating new mothers to step out of their isolated homes, further engaging with their community.